Archive for the 'products' Category

Earlier today, we brought you the official announcement of ViziSense MediaMix – India’s first online media planning tool. Based on our continuous dialog with the industry, we understand what a pain it is for media planners, buyers and even advertisers to go around planning an online campaign – Where is your target audience? Which sites do they visit? What’s the best way to scale up reach? I’m proud to say that ViziSense MediaMix is designed to answer all these questions!

Developed with the aim of delivering accurate and reliable India-specific Web statistics, the easy-to-use user interface can filter through thousands of websites at a time and identify only those that a selected target audience is most likely to visit.

Launched in a private, invitation-only beta, we’ve been working closely with the top media agencies for the last few months to develop this. We’ve received great encouragement so far from the likes of Tribal DDB, Ignitee, StarCom, NeoOgilvy, Publicis, etc. You can request for an invitation here.

Here’s how it works: Media planners enter their target audience demographics – age, gender, income, education, location and site categories. ViziSense MediaMix will use these filters to determine what sites this audience is visiting, including overall statistics on unique unduplicated visitors, reach, and page views. The planners can see their plan evolve as they pick and choose sites for their online media plan, and can even save, export and compare them for future use.

Here’s what it looks like:

What do you think of ViziSense MediaMix? Request an invitation and we’re sure to include your valuable feedback in developing this into a better tool. Watch out for more on this space as we go public soon!

- Kartik

I’m very excited today to announce the launch of Komli ViziSense, the first free and open audience measurement platform for India that accurately reports details of site visitor demographics and other audience characteristics. ViziSense helps publishers with an independent measurement system, enables advertisers to access and understand their online audience with precision, and allows ViziSense agencies to plan better media buys.

How did this come about? At Komli Media, as we talked with brands, direct marketers, agencies, and publishers we always found questions like “How can we better target our ads?”, “How can we make our ads perform more actively?”, “How do I know who is really looking at my ads?”, “How can I prove to advertisers that I have a good audience?” cropping up. These questions are good questions, and we kept wondering why there was so much trouble answering them. Advertisers and agencies, in particular, have been pushing the envelope looking for solutions that help them better target audiences and build their brands.

Komli Media is about targeting audiences and technologies. Recently, I spoke at the IAMAI Digital Summit in Mumbai about how ad networks can help marketers reach the incredible audience on the web and reach them in a very targeted way. In addition, publishers are looking at ways to really monetize their audience as best as possible so they can focus on their content. All impressions are not created equal and not all visitors are created equal - but often the industry hasn’t had the data it needs to make informed decisions.

ViziSense is an answer to this! We wanted to create an open, free audience measurement platform for India. Now marketers can easily look up a site and see the age, gender, and income groups that are visiting that site. Publishers have a 3rd party, independent service that proves the quality of their audience.

In addition, publishers can contribute directly to the ViziSense data to make their stats even more accurate. We are collecting gigabytes of data on a daily basis (we estimate that soon we will be collecting 100GB of data a day) in terms of sites consumers are visiting, time spent, behavior on those sites, etc. We believe deeply in the power of technology and its ability to help us all achieve better results. ViziSense is both an application developed by our great team (if I might say so myself), as well as a showcase of the type of technologies we are developing.

We view our ViziSense platform as just that, a platform, that will enable us to launch many new features and capabilities over time. This is, in effect, just a start for us!

We welcome your feedback. Please feel free to email me at amargoel (at) komli dot com.

- Amar